10 Best Smart Tvs in the UK
Tested and Reviewed: Top 10 Smart Tvs deals with expert ratings from 8.1 to a perfect 10
February 2026 Edition
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1
Editor's Choice9.7
Save 17%
Toshiba
Toshiba UF3F 50 Inch Fire 4K HDR TV, TRU Picture Engine, HDR10, Dolby Vision & Atmos, Sound by Onkyo, DTS Virtual X, Alexa Voice Remote
17% OffFree Shipping
Editor's bottom line:
“This smart tvs is the best one we tested. In terms of quality, brand and price, we couldn't ask for more.”
Main Highlights
- Experience unparalleled 4K HDR with Dolby Vision for ultra-vivid picture quality, brighter highlights, and deeper blacks, delivering the ultimate viewing experience.
- Dolby Atmos and Sound by Onkyo delivers immersive sound waves that flow around you and the room, creating a truly cinematic experience.
- Fire TV makes it easy with all your favourite content on one easy-to-navigate home screen.
- Customise your viewing experience with user profiles. Create your own world of entertainment by adding titles to your watchlist and getting personalised recommendations.
- Press and ask Alexa to discover new content, adjust the volume, change channels or even control smart home devices.
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Picked by 397 people today
2
9.5
Hisense
Hisense 43" 43E6QTUK 4K Ultra HD Smart TV AI TV - 4K UHD, Hi-View AI Engine, Precision Colour, AI Smooth Motion, Sports Mode with Freely, Disney +, YouTube, Netflix
Free Shipping
Main Highlights
- Precision Colour: technology utilises the power of quad core processing to maximise colour reproduction ensuring you get the most accurate and life-like colours, no matter the content.
- Hi-View AI Engine: uses advanced AI technology to upscale your content, no matter the input. Each frame is fine-tuned in real-time delivering incredible images by enhancing resolution, brightness, contrast and colour.
- 4K Direct Lit Viewing: Our direct lit full array TV's benefit from having a grid of tightly packed individual LED's positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge to edge.
- Freely: Goodbye aerial, this amazing platform allows you to easily browse and watch live TV channels, together with on demand content in one seamless and intuitive interface all streamed direct to your TV via the internet.
- AI Smooth Motion: Dealing with motion is one of the biggest challenges TV's have, Smooth Motion, powered by the AI processor means the TV is able to identify fast-moving objects and digitally reconstructs the individual pixels to deliver fluid smooth motion.
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3
9.5
Save 9%
Hisense
Hisense 43" 43A6QTUK 4K Ultra HD Smart TV AI TV - 4K UHD, Hi-View AI Engine, Precision Colour, AI Smooth Motion, Sports Mode with Freely, Disney +, YouTube, Netflix
9% OffFree Shipping
Main Highlights
- 4K Direct Lit Viewing: Our direct lit full array TV's benefit from having a grid of tightly packed individual LED's positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge to edge.
- Hi-View AI Engine: uses advanced AI technology to upscale your content, no matter the input. Each frame is fine-tuned in real-time delivering incredible images by enhancing resolution, brightness, contrast and colour.
- Precision Colour: technology utilises the power of quad core processing to maximise colour reproduction ensuring you get the most accurate and life-like colours, no matter the content.
- Dolby Vision: Inspired by cinema technology our complete HDR solution featuring amongst others 4K HDR Immersive & Dolby Vision , ensuring you get astonishing brightness, brighter colours, deep contrast and more vivid, life like images.
- AI Smooth Motion: Dealing with motion is one of the biggest challenges TV's have, Smooth Motion, powered by the AI processor means the TV is able to identify fast-moving objects and digitally reconstructs the individual pixels to deliver fluid smooth motion.
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4
9.2
LG
LG LED LQ60 43" FHD Smart TV
Free Shipping
Main Highlights
- Sharp Full HD resolution.
- Smart 5 AI Processor Gen5 for optimised images.
- Smart connectivity including AirPlay.
- webOS with built-in streaming apps.
- Game Optimiser for enhanced gaming.
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5
9.0
Save 10%
Toshiba
Toshiba 40" LV2553DB Full HD Smart VIDAA TV, HDR, Freely, Disney plus, Prime Video, Netflix, Dolby Audio, Works with Alexa, Works with Google Assistant, VIDAA Voice 2025
10% OffFree Shipping
Main Highlights
- Just press the Freely button on your remote control and stream your favourite live and on demand TV. All for free. No dish, no box, no need for an aerial. All you need is WiFi.
- TRU Resolution upscales a range of non-HD content to create a more high-resolution image, drawing you into a truly vivid experience.
- Dial up the impact of your entertainment with the enhanced sound of Dolby Audio. It delivers crystal clarity, easy-to-hear dialogue, great detail, and realistic surround sound to make the entertainment you love even better.
- VIDAA tv is a new way to enjoy your favorite TV shows - live TV and streaming channels together on your TV's programming guide. Its live TV! Choose what you want to watch from the guide and channel list, alongside digital, cable, or satellite TV programming. VIDAA tv features movies, TV shows, cooking shows, music, documentaries, and so much more. No login required and no app download. VIDAA tv is 100% free.
- Make your TV experience effortless with your preferred voice assistant. From TV search to navigation, Alexa, Google Home, or VIDAA Voice ensures easy access to your favorite TV entertainment and smart home control. With VIDAA, you have a choice.
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6
8.8
Save 6%
TCL
TCL 40SF560-UK 40" Full HD QLED Direct LED Smart TV with Fire TV, Alexa Voice Control, Vivid Colour & Enhanced Brightness
6% OffFree Shipping
Main Highlights
- QLED: TCL QLED utilizes Colourful Quantum Crystals, which integrate nanoscale quantum dot materials with organic materials in multiple layers. Together with backlighting technology, this breakthrough achieves exceptional color and optical properties. Enhanced brightness further illuminates subtle details, delivering truly immersive, lifelike viewing experiences
- Full HD: Crisp & sharp picture quality.
- Direct LED offers enhanced image quality, energy efficiency, and provides a superior viewing experience.
- Sit back, relax, and enjoy your favourites from Netflix, Prime Video, Disney+ and more. Alexa can also help you find new content and interact with your smart home devices to set the perfect mood for movie night.
- Customise your viewing experience with up to six user profiles. Create your own world of entertainment by adding titles to your watchlist and getting your own recommendations.
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7
8.6
Hisense
Hisense 40" 40A4QTUK FHD LED TV with Freely - Direct Lit LED, Dolby Audio, Natural Colour Enhancer, Games Mode, Sports Mode with Freely, Disney +, YouTube, Netflix
Free Shipping
Main Highlights
- Direct Lit LED: Our direct lit full array TV's benefit from having a grid of tightly packed individual LED's positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge to edge.
- Natural Colour Enhancer: maximises your TVs colour reproduction to ensuring your content is enhanced showcasing true-to-life colours the way they were meant to be seen.
- Freely: Goodbye aerial, this amazing platform allows you to easily browse and watch live TV channels, together with on demand content in one seamless and intuitive interface all streamed direct to your TV via the internet.
- Dolby Audio & DTS: Hisense TV's feature DTS Virtual X and Dolby Audio technology guaranteeing superior sound quality, placing you at the centre of the action every time.
- Wide Viewing Angle: Forget the Friday night fight for the best seat in the house. Our TV's wide viewing angle means everyone has prime position, you'll enjoy vivid colours day or night.
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8
8.3
Toshiba
Toshiba 24" WV2553DB HD Ready Smart VIDAA TV, HDR, Freely, Disney plus, Prime Video, Netflix, Dolby Audio, Works with Alexa, Works with Google Assistant, VIDAA Voice 2025
Free Shipping
Main Highlights
- Just press the Freely button on your remote control and stream your favourite live and on demand TV. All for free. No dish, no box, no need for an aerial. All you need is WiFi.
- Dial up the impact of your entertainment with the enhanced sound of Dolby Audio. It delivers crystal clarity, easy-to-hear dialogue, great detail, and realistic surround sound to make the entertainment you love even better.
- VIDAA tv is a new way to enjoy your favorite TV shows - live TV and streaming channels together on your TV's programming guide. Its live TV! Choose what you want to watch from the guide and channel list, alongside digital, cable, or satellite TV programming. VIDAA tv features movies, TV shows, cooking shows, music, documentaries, and so much more. No login required and no app download. VIDAA tv is 100% free.
- Make your TV experience effortless with your preferred voice assistant. From TV search to navigation, Alexa, Google Home, or VIDAA Voice ensures easy access to your favorite TV entertainment and smart home control. With VIDAA, you have a choice.
- Make your TV experience effortless with your preferred voice assistant; From TV search to navigation, Alexa, Google Home, or VIDAA Voice ensures easy access to your favorite TV entertainment and smart home control; With VIDAA, you have a choice
Show Price